Track clicks with ValueTrack

Parameter

What it returns

All

{campaignid}

The campaign ID. (Use this when you've set up your tracking info at account level and want to know which campaign served your ad.),,

{adgroupid}

The ad group ID. (Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad.),,

{feeditemid}

The ID of the extension that was clicked.,,

{targetid}

The ID of the keyword (labeled kwd), dynamic search ad (dsa), remarketing list target (aud), or product partition ID (pla) that triggered an ad. For example, if you add a remarketing list to your ad group (criterion ID 456) and target the keywords ID 123 the {targetid} would be replaced by kwd-123:aud-456.,,

{loc_interest_ms}

The ID of the location of interest that helped trigger the ad. See developer website for location IDs.,,

{loc_physical_ms}

The ID of the geographical location of the click. See developer website for location IDs.,,

{matchtype}

The match type of the keyword that triggered your ad: e for exact, p for phrase, or b for broad,,

{network}

Where the click came from: g for Google search, s for a search partner, or d for the Display Network,,

{device}

What device the click came from: m for mobile (including WAP), t for tablet, and c for computer,,

{devicemodel}

What model of phone or tablet the click came from (for example, Apple+iPhone). Note: only available on Display Network campaigns,,

{ifmobile:[value]}

Whatever you define for [value], if your ad's clicked from a mobile phone,,

{ifnotmobile:[value]}

Whatever you define for [value], if your ad's clicked from a computer or tablet,,

{ifsearch:[value]}

Whatever you define for [value], if your ad's clicked from a site in the Google Search Network,,

{ifcontent:[value]}

Whatever you define for [value], if your ad's clicked from a site in the Google Display Network,,

{creative}

A unique ID for your ad,,

{keyword}

For the Search Network: the keyword from your account that is matched to the search query. For the Display Network: the keyword from your account that is matched to the content.,,

{placement}

The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns),,

{target}

A placement category (works with placement-targeted campaigns only),,

{param1}

Creative parameter #1, if you're using the AdParamService with the AdWords API,,

{param2}

Creative parameter #2, if you're using the AdParamService with the AdWords API,,

{random}

A random Google-generated number (an unsigned 64-bit integer), commonly used to force the page to reload,,

{aceid}

The control or experiment ID from your AdWords Campaign Experiments,,

{adposition}

The position on the page that your ad appeared in, with a value like 1t2(this means page 1, top, position 2),,

{ignore}

Ignores tracking elements of your final URL to help reduce crawl load on your website. It can only be used in your final or final mobile URL.,,

{lpurl}

The final URL. It will be escaped unless you put {lpurl} at the beginning of your tracking template. If {lpurl} is not at the beginning of your tracking template, it escapes the characters ?, =, , #, \t, ', and [space].

{lpurl+2}

The final URL, escaped twice. Useful when you have a chain of redirects.,,

{lpurl+3}

The final URL, escaped three times. Useful when you have a chain of redirects.,,

{unescapedlpurl}

The final URL, unescaped.,,

{escapedlpurl}

The final URL, escaped. Escapes the characters :, /, ?, =, and %.,,

{escapedlpurl+2}

The final URL, escaped twice. Useful when you have a chain of redirects.,,

{escapedlpurl+3}

The final URL, escaped three times. Useful when you have a chain of redirects.,,

{lpurl}

Beginning,?,{lpurl}?

{lpurl}

Not at the beginning,%3F,{lpurl}%3F

{lpurl+2}

Not at the beginning,%253F,{lpurl+2}%253F

{lpurl+3}

Not at the beginning,%25253F,{lpurl+3}%25253F

{unescapedlpurl}

Anywhere,?,{unescapedlpurl}?

{escapedlpurl}

Anywhere,%3F,{escapedlpurl}%3F

{escapedlpurl+2}

Anywhere,%253F,{escapedlpurl+2}%253F

{escapedlpurl+3}

Anywhere,%25253F,{escapedlpurl+3}%25253F

{ignore}

Ignores tracking elements of your final URL to help reduce crawl load on your website. It can only be used in your final or final mobile URL. For example, if your final URL is http://www.example.com/product?p1=a&p2=b&p3=c&p4=d, and the tracking info following the question mark in the URL doesn’t change the landing page, you can insert {ignore} before your tracking info to indicate that everything after it is merely tracking info. Here’s an example of how to do this: http://www.example.com/product?{ignore}p1=a&p2=b&p3=c&p4=d,,

{adtype}

One of the following:“pla” if the click is coming from a Shopping ad. “pla_multichannel” if the clicked Shopping ad included options for both “online” and “local” shopping channels. “pla_with_promotion” if the clicked Shopping ad displayed a merchant promotion. pla_with_POG if the click is coming from a Purchases on Google-enabled Shopping ad,,

{merchant_id}

The ID of the Google Merchant Center account directly owning the clicked Shopping ad.,,

{product_channel}

The type of shopping channel (“online” or “local”) through which the product featured in the clicked Shopping ad is sold. If an ad includes options for both shopping channels, {product_channel} will show the type of channel clicked on (“online” or “local”) and {adtype} will show “pla_multichannel.”,,

{product_id}

The ID of the product featured in the clicked ad, as indicated in your Merchant Center data feed.,,

{product_country}

The country of sale for the product in the clicked ad.,,

{product_language}

The language of your product information, as indicated in your Merchant Center data feed.,,

{product_partition_id}

The unique ID for the product group the clicked product ad belongs to.,,

{store_code}

With a campaign using the local shopping channel, you’ll see the unique ID of the local store. This parameter has a 60 character limit.

Adwords params generator

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